About The Project

The idea for Utterly Apples originally came to me back in 2019 between a friend and myself, but never came to fruition (no pun intended). I brought back this idea for my business plan project in the first semester of my third year, and decided to follow it up and develop it further in my second semester for my final personal design project. I took this opportunity to design a range of products and promotional material for this start-up clothing brand idea.